时尚生活

40年40人 | 海尔张瑞敏:把“中国制造”带向新高度的人

In 1984, Haier was a small, collective factory with a budget deficit of 1.47 million yuan, and then came Zhang Ruimin.

1984年,海尔是亏空147万元的集体小厂,张瑞敏被派去当厂长。

In 2017, Haier Group's revenue reached 241.9 billion yuan. Its pre-tax profits exceeded 30 billion yuan, with global operating profits increasing by 41 percent.

2017年,海尔集团收入达到2419亿元,集团利税突破300亿元,全球经营利润增长41%。

Over the past 40 years of reform and opening-up, Zhang Ruimin and Haier's past and future reflect the development and destiny of contemporary Chinese entrepreneurs. There is a simple but difficult truth to be learned: self-denial is crucial as success requires humility not conceitedness. 

在改革开放的40年中,张瑞敏和海尔的过去与未来,折射出中国当代企业家和民族企业的发展与命运。其实是既简单又艰难的道理——永远能够自我否定,越成功就越要“自以为非”,而不是“自以为是”。

Zhang is one of the many Chinese entrepreneurs who gained global attention after China's reform and opening-up. He is highly reputed in the world not only because he legendarily transformed a small factory facing bankruptcy into a global company with an annual turnover of over 100 billion yuan, but also because he exported innovative business models and classical management cases abroad. Moreover, he created the competitive Haier culture that embraces Chinese characteristics.

张瑞敏是中国改革开放后,第一批受到全球瞩目的中国企业家之一。张瑞敏之所以在国际上享有盛誉,不仅是因为他传奇般地把一个资不抵债、濒临倒闭的集体小厂发展为年营业额逾千亿元的全球化公司,而且他以卓有成效的管理为管理界输出了一个又一个创新的商业模式和经典管理案例,创造了富有中国特色、充满竞争力的海尔文化。

 

40年40人 | 海尔张瑞敏:把“中国制造”带向新高度的人

 

 

Zhang once said, "Without reform and opening-up, there would be no Haier."

张瑞敏曾说:“没有改革开放就没有海尔。”

Indeed, every stage of reform and opening-up provided opportunities for Haier to develop. But more importantly, Zhang incorporated the spirit of continuous change and innovation that characterized  the reform and opening-up policy into Haier's DNA..

的确,改革开放的每一个阶段都为海尔的发展提供了机遇。但更重要的在于,张瑞敏将改革开放中持续变革创新的精神融入到了海尔的基因中。 

 

 

40年40人 | 海尔张瑞敏:把“中国制造”带向新高度的人

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The 40 years of reform and opening-up have created precious opportunities for Zhang and many other Chinese entrepreneurs. The next 40 years will be a greater challenge.

改革开放的40年,给张瑞敏和许多中国企业家创造了难得的发展机遇,今后40年将是更大的挑战。

Zhang has one ultimate goal for Haier. "One day, whenever you go anywhere in the world, people would say: 'I know Haier. It is a famous brand.' That's enough."

张瑞敏曾说“有一天,当你无论走到全世界哪个地方,人们都会说:海尔,我知道,这是一个著名的品牌。这就够了。”

Zhang is grateful for the past, but yesterday is over and tomorrow will still bring unknown challenges.

对过去,张瑞敏心怀感激,但过去的都已经过去,未来任重道远。